Toyota Translated

After the incredible response to my post where I translated Sun’s IDM roadmap post the Oracle acquisition I thought I’d follow up with a translation of Toyota’s full page ad in today’s Seattle Times. I suspect this ad was placed in many other newspapers so perhaps you saw it too?

“A temporary pause. To put you first.”

Was I the only one who read this and immediately thought?

“Then we’ll return to taking your safety second and your money first.”

Or?

“Then we’ll get back to profits first and safety second.”

I can think of a bunch of lines I would have used before the “pause” line like…

“We made a mistake. We’re fixing it. We’re sorry.”

Come on Toyota. You can do better.

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