- The X-rays are 2/3rds less power for digital versus regular film (I thought this features was a good benefit for me!)
- The images are more detailed
- The software that comes with the digital imaging system can help the dentist better diagnose problems
I thought maybe the dentist was rolling in money and just wanted to upgrade but that wasn’t the case. He didn’t want to spend his money but he had to for regulatory compliance. The features above just came as part of the deal. In fact, he would have spent the money even if he didn’t get the features above.
So the moral of the story to me is that regulatory compliance drives even my dentist – not just IT – to spend money. From a marketing perspective, having good features like those listed above wouldn’t have been enough to get the dentist to spend his money but by connecting these features to regulatory compliance the manufacturer got their sale and I got the benefit of less radiation.