I loved his comments on "reputational persistence". Negative or incorrect information may last forever. This is so true. Are you competitors using this against you? Toby's most illuminating comment...
"The Internet is like a bad-news petri dish! Reputation is useless in an anonymous world."
Some cool websites mentioned during Toby's talk:
Do you know what Google thinks of you or your company? Check it out at http://www.googlism.com/.
What's your reputational management strategy? Do you have a policy against allowing your employees to place co-worker
Check out http://www.touchgraph.com/ to see how you or your company relates to others and how its reputation is built and http://reputica.com/.
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Gartner, identity management
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