Hello from Eastern Canada - specifically Grippen Lake - the land of blackflies, mosquitos and, believe it or not, dial-up Internet access - yuch.
Below you'll see the newest Canadian innovation modeled by my mother-in-law, Evelyn. I'll be patenting this: Take a baseball cap, one of those plastic beer cups (blue is best), duct tape it on the ball cap and liberally spread "tanglefoot" over the beer cup. The color of the cup attracts the blackflies, they land, get trapped in the tanglefoot and Bob's your uncle.
KuppingerCole Analysts' View on Consumer Identities
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